When people attend Judith’s Publishing and Speaking Salons, they know what they want to write or speak about. Though perhaps a bit overwhelmed with the process, they come with enthusiasm—and passion.

It’s their passion that fuels their engines, enables them to work one more hour, take one more step to get their “baby” written, laid-out, designed, and to the printer. It’s their passion that allows them to roll up their sleeves and create a marketing and promo plan and even speak publicly about it.

If you want to write a book, you’ve got to love the topic/cause. If it’s just something to do, I ask you, “Why do it?”

Not everyone should write a book, attempt to create a small press, or become an independent publisher. Someone may have said you should, but should you? Does a deep internal drive tell you, “Yes, your thoughts, your words need to be read, seen, or heard”? If so, go for it. Embrace it.

Judith writes primarily in the business genre with an emphasis on professional development in the workplace. She does a significant amount of speaking within the healthcare sector. It’s a niche she has a passion for, one that was acquired almost by accident!

What topics/areas do you know about—by schooling, life experiences, the school of hard knocks? Do you gyrate toward a subject? Do others tell you that you are a wiz at something? Is there a deep, burning desire to advocate a cause or reach out to help others? Does passion comes into play?

Guaranteed: it’s the passion factor that will drive your work to completion and success.